2
CHALLENGE? CHALLENGE?
What is
THE
The 2 and 2 Challenge guides youth hockey leadership
through national programs and tools to drive participation
at the 4 to 8 age group. By growing hockey at this age
group, programs will experience long-term growth as these
kids continue to develop.
CHALLENGE,
To complete the
participating associations will utilize programs
that emphasize the main driving forces of
growth — Retention, Acquisition & Conversion.
participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs
Place kids in
a Transition
Program
Welcome
Back Week
Participate in
Try Hockey
Day
Retain more
youth hockey
players
Acquire new
youth hockey
players
Convert Try
Hockey kids to youth
hockey players
ACTION
GOAL