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Stationery Today 2016 - Day 1

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S TAT I O N E RY TR E N DS .COM | Sunday, May 15, 2016 SHOW HOURS Sunday, May 15 - Tuesday, May 17 10 a.m.-6 p.m. Wednesday, May 18 10 a.m.-1 p.m. TODAY'S SEMINARS Room 1C03 Taste Makers and Trend Shapers through Sarah's Lens 9-10 a.m. From Boring to Bold: Supercharge your Social Media and Increase Your Sales 12-1 p.m. FULL SCHEDULE ON PAGE 17 Wrapping with the Wow Factor 10:30 a.m. Fun In-Store Coloring Events 1:30 p.m. Easy to Make, Exquisite Crepe Paper Flowers 2:30 p.m. Mel's Picks of the Day 3:30 p.m. STATIONERY TODAY D A Y 1 THE OFFICIAL NATIONAL STATIONERY SHOW ® DAILY TODAY at a glance LIVE @NSS ACTIVITIES NSS Theater Programs, Rear 1100 Aisle Welcome to the 2016 National Stationery Show W elcome to the NSS! We have an absolutely wonderful show in store, filled end to end with outstanding products you'll only see here and, of course, terrific people. What drives everyone to the NSS is the originality and creativity abundant on the show floor and the trending products you'll discover that will delight your customers and bring you sales. Wishing you a great experience! I hope you'll engage in all we bring to you this year to enhance your visit — the Live @ NSS events in the NSS Theater and on the show floor, Best New Product Awards exhibition designed by F.I.T. visual merchandising students, the LOUIE Awards display, Trend-driven education, SCORE NYC business coaching, the Social Media Hub, The Strathmore Archive, The NSS Cocktail Crawl … and all of the spontaneous excitement that exhibitors will deliver. We are delighted to celebrate 70 years of the NSS with you! Thanks for coming. Patti Stracher Patti Stracher, vice president and show director Show Specials Trendy Award Winners NSS Theater Schedule Seminar Highlight: Taste Makers and Trend Shapers through Sarah's Lens INSIDE Greeting Card Association announces LOUIE Awards finalists T he Greeting Card Association (GCA) announced finalists for its LOUIE Awards, the definitive industry award recognizing outstanding art, editorial and design of greeting cards and invitations. "The LOUIEs showcase the creativity, innovation and variety of greeting cards," said Robin Eppard, LOUIE Awards chair and creative director, product development and merchandising, the Occasions Group. Winners will be announced at the LOUIE Awards Gala tonight at the Edison Ballroom; and finalists are on display in the Javits lobby. Winning a LOUIE award can be a significant benefit to a greeting card publisher. After winning a LOUIE award last year, Lawrence Yeh, president of New York-based Paper Pop Cards said, "These awards — and being one of the sponsors of the National Stationery Show — has translated into sales for us, and we received orders just for being a LOUIE finalist. In addition to increasing sales, this recognition motivates our designers to create new and innovative designs." The GCA launched the International Greeting Card Awards — known as the LOUIEs — in honor of Louis Prang, the "Father of the American Christmas Card," in 1988. The LOUIE Awards celebrate the art, editorial and design of greeting cards, invitations and announcements and reinforce the relevance of sending and receiving them. All LOUIE Award entries were marketed and sold in the U.S. in 2015. Any identifying information about the submitting company was withdrawn from each entry. A panel of 20 judges, comprised of executives and experts from throughout the industry, reviewed 921 entries submitted by more than 240 companies in nearly 60 categories. A Blue Ribbon Panel of six judges selected two "Cards of the Year" from among all categories. In their evaluation of all entries, judges used five criteria: originality, impact, design excellence, sendability and value.

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