June '16

For the Business of Apparel Decorating

Issue link:

Contents of this Issue


Page 29 of 102

2 0 1 6 J U N E P R I N T W E A R || 25 have a retail location, make colorful displays that feature timely apparel. In the spring and summer, display some performance fabric golf shirts and a dress shirt with a logo on it. Put a hoodie in the local school col- ors on display in the fall. Present a nice-looking sweater or jacket next to it with either a customer's logo or your own. If you do not have a retail space, create a sample kit to accomplish the same thing. Add your logo to a good-looking garment bag. Carry some nice-looking products in it that are appropriate for the season. Use a duffel bag and keep your neatly folded samples in it. Show your customers the possibilities that you offer. Expand their awareness of the depth of your product mix by including samples beyond basic golf shirts and sweatshirts. LESSON 3 It is our job to make our customers aware of all that we can do for them. The gro- cery store offers a million kinds of spa- ghetti sauce, not just one brand in one flavor. You are the grocery store of your customers' logoed apparel and products. Our customers have no idea of all the dif- ferent kinds of products to which we have access. They know they have a need for some logoed apparel or products for a spe- cific situation, event, or business. It is not their job to be a product specialist. Spend time looking through the catalogs from your favorite suppliers. You just might be surprised at how diverse the product selection is now. You could win an extra order from a customer simply because you suggest an unexpected product when you meet with them. If you are comfortable continued on page 95 Don't just lay out your "milk and egg" items that customers will always buy. Create an interesting space that will help diversify your business. (Image courtesy The Needles Nest)

Articles in this issue

Links on this page

view archives of Printwear - June '16