June '16

For the Business of Apparel Decorating

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Page 4 of 102

© 2016 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in June by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, 45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. CONTENTS 2 || P R I N T W E A R J U N E 2 0 1 6 V O L U M E 2 9 | | J U N E 2 0 1 6 | | N U M B E R 9 F eatures 36 BUSINESS STYLE David Bebon explains what's hot in the market of corporate wovens. 40 BEYOND BUTTON-UPS Alternative options for hospitality uniform programs. 44 BEYOND THE BREAKROOM How to set up and manage an employee store. 48 STYLE SHOWCASE: CORPO- RATE AND HOSPITALITY WEAR Find choice styles for hospitality uniforms and corporate apparel in this style showcase. 54 THE NEW AGE OF WATER- BASED INK A look at the various types of water-based ink chemistries with Daniel Zmuda. 60 TAKING THE LEAP INTO WATER-BASED PRINTING Jessica Marshall looks into the tech- nical considerations of water-based printing. 68 WHAT TO EXPECT WHEN ADDING A LASER BRIDGE The perks and business impacts of adding an embroidery laser bridge, explained by Ed Balady. 72 GO BIG Paula Aven Gladych discusses the growing popularity of wide-format printing. 80 SOCIAL STUDIES Getting started with Facebook mar- keting, according to Marc Vila. 36 54 68 On Our Cover Thanks to Heritage Sportswear for the use of their eye-catching image on our cover, bringing attention this issue's coverage of corporate apparel. Turn to page 48 for more styles like these. O N L I N E THIS MONTH'S WEB EXCLUSIVES: >> Read about three businesses who dealt with historic flooding in Texas. >> Learn about a stock art designer in Tennessee who started in the decorated apparel industry at just 14 years old. >> Find out what your business should look for in an email marketing service. >> See exclusive photos from TSC Apparel's warehouse grand opening in Denver. FOR THESE STORIES AND MORE, VISIT PRINTWEARMAG.COM

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