June '16

For the Business of Apparel Decorating

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2 0 1 6 J U N E P R I N T W E A R || 41 and fresh," Ambros says. "This helps the company look up-to-date, young, and in- novative, by breaking out of the mold and standing out." Furthermore, the landscape for alternative hospitality uniforms has been changing. Some of the styles that used to be exclusive to one industry have started to migrate toward others. Ambros notes that there used to be more marked differences between the uniforms worn in various industries. Now, the workwear is driven more by fash- ion. While once you only would have been able to see shorts on cruise personnel, they are now a regular sight on employees in bars and restaurants as well. The general trend in the uniform market throughout the past five years, according to Ambros, is that workwear has gotten more casual and style-driven. Overall, more businesses want a relaxed, fashionable look. FASHION FORWARD When selecting what types of styles would best suit your clients in the hospitality sector, there are plenty of factors to consider. The location, purpose, and maybe even the theme of the business all need to be kept in mind. If you are working with the staff from a new bar, tavern, or pub, for example, you might have to consider different options from those of a casino, resort, or high-end restaurant. The same rule applies if you are working with a tropical tour company or a cruise line's Alaskan ports-of-call. Every one of those establishments will have different uniform needs. On the most basic level though, you have to think about what makes the most sense for your client as a business. Keeping the theme of the company, including colors and logos, in mind is an absolute must. Lloyd explains that most of the time, T-shirts can serve as both alternatives to traditional uniforms and as free advertising for the business, if staff members wear their shirts outside of work. (Image courtesy Fruit of the Loom/JERZEES) Plaid is a popular choice for wait staff and bartenders in more casual, hip restaurants. (Images courtesy Sierra Pacific Apparel)

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