June '16

For the Business of Apparel Decorating

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Page 6 of 102

CONTENTS 4 || P R I N T W E A R J U N E 2 0 1 6 V O L U M E 2 9 | | J U N E 2 0 1 6 | | N U M B E R 9 The 2016 HOT GRAPHICS REPORT SPECIAL COVERAGE: Printwear's annual report on heat-applied graphics highlights the industry's latest trends, tips, and products. Turn to page 32! Columns 6 COMMON THREADS The future is now 14 SELLING SMART Show me the value 16 BUSINESS TRAINER How to handle the "I can buy it cheaper down the block" claim 20 SOFTWARE TO SUBSTRATE Celebrating 75 years 24 STITCH SOLUTIONS Stop selling milk and eggs 26 THREAD...ACCORDING TO ED Digesting density 28 ERICH'S EMBELLISHMENTS The new color and shine 30 PRESSING MATTERS Keeping up with the Joneses 34 INTERNET STRATEGIES Picture this 96 LAST LAUGH Onward! Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH What's on the web 64 IN PRINT Industry lit 65 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 84 THE LATEST Product reviews 88 DATEBOOK Mark your calendar 92 THE MARKETPLACE Classified ads 94 GET INFO SYSTEM Advertiser index 20 28 JENNIFER COX from Stitch solutions page 24 " If your customers think of you as the "T-shirt shop," or as the "place we get hats," you are creating that impression somehow. It could be in how you talk about your business, how it looks when your customers walk in, or even the impression you create with your business card or sign. " Quote // Unquote A s p e c i a l s u p p l e m e n t t o P r i n t w e a r a n d A & E m a g a z i n e s A s p e c i a l s u p p l e m e n t t o P r i n t w e a r a n d A & E m a g a z i n e s 4 CHOOSING THE RIGHT HEAT TRANSFERS An introductory glance at the op- tions available in the heat transfer market. 12 CUT A CLEAR LINE TO PROFITS Wayne Potter ex- plains the perks of a vinyl cutter and important factors to consider when using one. 18 HARD SURFACE DECORATION How and why you should decorate hard goods, ex- plained by Aaron Montgomery. 22 HOT OFF THE PRESS Survey results from the heat- applied graphics market. 28 THE HOT GRAPHICS REPORT SHOWCASE Heat transfer materi- als and equipment from suppliers across the industry. 2016 PUBLISHER Stacy Marshall EXECUTIVE EDITOR Carly Hollman-Long STAFF WRITER Sandra Sepaniak ART DIRECTOR Erik Wogen GRAPHIC DESIGNER Dayne Pillow ASSOCIATE PUBLISHER Christina Montgomery ADVERTISING ACCOUNT EXECUTIVES Desiree Delfrari Anna Barba Diane Gilbert Shanna Rowley SALES SUPPORT Jennifer Alger (Image courtesy HIX Corporation) HGR2016.indd 1 5/12/16 3:55 PM

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