June '16

For the Business of Apparel Decorating

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Page 76 of 102

A dvances in printer technolo- gies have opened up new markets for apparel decora- tors who have always wanted to produce high-volume, high-quality projects but could not afford to do it be- cause of the cost of entry. The move to digital and wide-format printing has also opened the door for de- signers who were limited in the past by the number of colors they could use in a screen print and the size of the graphic they could use because they were using a desktop printer to make their designs. In the past, there were "only so many colors they [could] put down to make up the pattern and the length of the pattern," says Tim Check, Epson's product manager for professional imaging and textile products. About every 16", the pattern would have to repeat. Wide-format digital and dye-sublima- tion printing allows designers to come up with a "crazy trippy design" that is made up of hundreds of different colors and fully covers the garment, he says. Some- one can request one shirt or hundreds with the same design and it is just as easy to produce using the latest printer tech- nology. Paula Aven Gladych is a freelance writer based in Denver, Colorado. She can be reached at pgladych@ GO BIG B Y P A U L A A V E N G L A D Y C H The increased popularity of wide-format digital printing in apparel decoration 72 || P R I N T W E A R J U N E 2 0 1 6

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