June '16

For the Business of Apparel Decorating

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74 || P R I N T W E A R J U N E 2 0 1 6 NEW FRONTIERS This has implications for companies that make fashion apparel, team wear, and brand uniforms. "There has been a change in the way people are buying and demanding products that is pushing people toward digital," Check says. They want what they want and they want it faster. With dye sublimation, it costs the same if someone wants to print one shirt or 1,000. In screen printing, the price to do one product would be cost pro- hibitive. Most wide-format dye-sublimation printers used for apparel purposes come in 44" and 64" models. The 44" machine works well for piece projects, like athletic wear, swimsuits, or any other clothing item that is made from polyester-based or mixed-polyester blends, Check says. Top: Wide-format sublimation printers allow decorators to create full-garment transfers. (Image courtesy Epson) Above: With nearly on-demand printing, decorators can create colorful and playful designs quickly to test a market or concept. (Image courtesy Epson) WIDE-FORMAT DIGITAL PRINTING

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