For the Business of Apparel Decorating
Issue link: http://read.uberflip.com/i/682926
COMMON THREADS 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w . p r i n t w e a r m a g . c o m Publisher STACY MARSHALL smarshall@nbm.com Executive Editor CARLY HOLLMAN-LONG chollman@nbm.com Digital Content Editor MICHAEL CLARK mclark@nbm.com Staff Writer SANDRA SEPANIAK ssepaniak@nbm.com Art Director ERIK WOGEN ewogen@nbm.com Graphic Designer DAYNE PILLOW dpillow@nbm.com Associate Publisher CHRISTINA MONTGOMERY christina@nbm.com Advertising Account Executive DESIREE DELFRARI ddelfrari@nbm.com Advertising Account Executive DIANE GILBERT dgilbert@nbm.com Sales Support JENNIFER ALGER jalger@nbm.com Vice President / Events SUE HUEG, CEM, CMP susan@nbm.com Show Account Manager KATIE STOCKER kstocker@nbm.com Education Manager KIM ZONCA kzonca@nbm.com NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Vice President / Audience LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine 6 || P R I N T W E A R J U N E 2 0 1 6 The Future is Now F ashion and technology have never been more intertwined. This year's glitzy Met Ball even honored the futuristic qualities of clothing and design with its Manus X Machina exhibit. Be- tween advancements in smart fibers, improved ma- chinery, and innovative processes, apparel is one of the more accessible high-tech categories today, even if it's not always visible. At wholesale, we've seen huge strides in techno- logical advancements. Sublimation and large-for- mat printers are now at a price point where mid- sized shops can incorporate the technology. Direct- to-garment printers now produce better results than anything else previously achieved. Fabrics perform with the ability to keep wear- ers comfortable, cool, and stain free. Decoration techniques are even evolving with special processes, materials, and equipment which continue to drive the industry forward and push the envelope of what apparel decoration can be. For- tunately for you, all of these topics are covered right here in this issue. For more info on large-format printers and their place in the apparel world, turn to Paula Aven Gladych's article on page 72. To get a peek at how ber technology has aected the corporate market, check out David Bebon's feature on corporate wovens, found on page 36. If you're looking for high-impact deco- ration, look no further than Erich Campbell's column on the new sublimated glitter ake tear-away appliqué technique on page 28. For actual technology and how it can be applied to the business of apparel, don't miss Marc Vila's feature on Facebook marketing. More and more we can see the marriage of apparel and technology. And without a doubt its inuence will change the way the decorated apparel world works. For- tunately, one thing that won't change is the desire for customized clothing. Carly Hollman-Long chollman@nbm.com * Well-opti- mized image key- words can assist in gaining entry into first page search results. (PAGE 34) * The trapping method for water-based art creation slightly enlarges the design in each separation and uses the overlapping edges to make registering easier. (PAGE 60) * Although you can build a laser bridge over a multi- head as small as six heads, a minimum of 10 heads is recommended to get the best return on your invest- ment. (PAGE 68) Quick Lessons From This Issue: