June '16

For the Business of Apparel Decorating

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2 0 1 6 J U N E P R I N T W E A R || 81 Marc Vila is the director of business development for Colman and Com- pany, a decorated apparel supply company in Tampa, Florida. He has worked in sales and marketing since 2003 with experience in outsource management, finance, decorated apparel, commercial equipment, and supplies. He entered the apparel business in 2008 in equipment sales for embroi- dery, garment printing, and rhinestones. He currently man- ages the sales team, Internet marketing, email marketing, and general business development at Colman and Company. going to participate, you must be dedicat- ed. You should not create a Facebook Page just to leave it barren. You should be able to respond to posts, private messages, and comments in a timely manner. Imagine it as joining a conversation in real life. You wouldn't sit at a table just to ignore what everyone is saying. Join to participate, not lay dormant. THE ANATOMY OF FACEBOOK If you want to properly use Facebook, you have to understand some of the basic parts of the community, and how you will use them differently to help improve your business and its brand. Facebook Profile: Your personal collec- tion of photos, stories, and experiences that tell your story. Your profile also in- cludes your Timeline. Facebook Timeline: The space on your profile where you can see your own posts, posts from friends, and stories you're tagged in. Facebook Pages: Pages allow real organi- zations, businesses, celebrities, and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. Facebook Groups: A space for people to communicate about shared interests. Groups can be created by anyone. Groups have more privacy settings than Facebook Pages. In secret and closed groups, posts are only visible to group members. Post: A comment, statement, picture, or other media that is shared on a profile, page, or group. News Feed: An ongoing list of updates on your homepage that shows you what's new with the friends, Pages, and Groups you follow. Boosted Posts: These appear higher in the News Feed, so there's a better chance your audience will see them. This is a paid feature. Facebook Ads: A Page can pay for ad- vertisements to be placed within the Face- book site. They can be highly filtered to target your ideal client based on an array of attributes. Engaging the Facebook Frontier B Y M A R C V I L A

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