June '16

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42 • RV PRO • JUNE 2016 rv-pro.com RV PRO: The past few years have been particularly busy ones for Win- nebago, entering the towables market, entering and exiting the commercial van segment, various branding efforts, etc. Are there any other particularly notable developments coming down the pike that Winnebago dealers and others should know about? Happe: We are certainly going to be focused on improving our ability to deliver more impactful new products to the market in a timely manner, products that resonate well with emerging and changing customer trends and provide Winnebago and our dealer partners with an advantage in the market. This is a product business and we must get stronger in terms of understanding customers' unmet needs and being better than our competitors in delivering solu- tions that solve those problems. RV PRO: How is the transitioning of Class A diesel manufacturing to Oregon progressing? Do you have an update on when operations there will be up and running? Happe: There is immense energy within the company and local community to start a successful operation at the new manufac- turing and service facility in Junction City. Although more widely known for its large motorhomes, Winnebago has had success in recent years growing sales for its touring coaches, the ERA (pictured) and the Travato. Statistical Surveys identified Winnebago as the top-selling RV maker of Class B motorhomes in 2015 with a nearly 34 percent market share.

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