June '16

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50 • RV PRO • JUNE 2016 rv-pro.com and we rely on its products and service model. They have quality products at rea- sonable prices and we feel that dealers are looking for more options," Conners says. "We've seen them grow substantially on the marine side and are hoping to see that same growth on the RV side." When Star brite made its re-entry into the RV market, Conners says his company jumped at the chance to expand its rela- tionship with the supplier by distributing its RV products as well. This expanded relationship supports Land 'N' Sea's own growth goals, he says, which include the expansion of its distribution center to offer more RV products. "As we grow, Star brite will be a key partner for us. So, we're doing everything we can to support its re-entry into the RV business," Conners says. Lori Morrow, secretary/treasurer for Port Trevorton, Pa.-based Keller Marine & RV, says her distributorship is very happy to work with Star brite on the RV side. Her company has served as a distributor of Star brite's Marine products for years. Morrow says Keller is selling Star brite's antifreeze solution for RVs. "It's worked out well because our cus- tomers are really happy with it," Morrow says. "Star brite has great marketing and I think that's what's helping pull the product off the shelves. They're very easy to work with and always responsive to our needs." Room to Grow Key to the expanded RV offerings and Star brite's overall growth is the expansion of its facilities. Currently, Star brite has a large pres- ence in Montgomery, Ala., where it has a 300,000-square-foot manufacturing and distribution facility. The manu- facturing facility has tank capacity for 500,000 gallons. "And we're adding an additional 300,000 gallons of tank capacity before the year is out," Hahn says. "This gives us the opportunity to buy raw materials when the price is right. We also have our own blow-molding machinery where we custom make all our bottles." Star brite has about 45 employees at its corporate headquarters in Florida and between 105 and 130 employees at the plant, depending on the time of year. Peak manufacturing season for the com- pany is June to September, Hahn says, due to RV antifreeze volume and wind- shield wash fluid. In addition to Hahn, Star brite uses man- ufacturer's rep firm RV Lifestyle (RVLI) to service its RV customers. Moving for ward, Hahn says Star brite will continue to focus its efforts on product quality and innovation across all of the industries it serves – with particular emphasis on its line of fuel additives, as well as its products in the MDG/NosGuard line. "We kind of see it like our next real big platform as Star Tron was for us, which is now about 30 percent of our annual volume of sales," Hahn says. "We project that the MDG line is going to do at least the same for us over the next five or six years because of this whole new line of commercial-grade disinfectants and hospital-grade surface disinfectants." Not only does Star brite make its own cleaning and treatment products, but it has its own blow-molding machinery where it custom makes of all its own bottles. Star brite's manufacturing facility has tank capacity for 500,000 gallons, and is adding an additional 300,000 gallons of tank capacity, which the company says gives it the ability to buy raw materials when the price is right.

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