June '16

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72 • RV PRO • JUNE 2016 rv-pro.com F or the first time since the Great Recession, there was a bit of uncertainty in the air when representatives from Newmar held their annual meeting with dealers in early April at the Gaylord Palms Resort & Conference Center in Kissimmee, Fla. Just a few days before the meetings, the RV maker announced it had conducted layoffs and would be cutting back on production from its regular weekly average of 45 units per week. Newmar Vice President of Sales and Marketing John Sammut said company officials met individually with concerned dealers to offer them reassurances and to let them know that, if anything, the cutbacks show Newmar keeps an eye out for the best interests of its dealer base. Sammut said Newmar does not build its luxury motorhomes on speculation – only on orders that have been placed. Although some dealerships may have orders in place, other dealers have had a slow start to the 2016 season when it comes to moving high-end motorhomes, and have stock on their lots that needs to be sold before taking in any new units. "Once we explained to the dealers individually who asked about the recent layoffs that we are carefully watching their inventory levels and if we feel they are getting too high and retails are not keeping track with what we are manufacturing and shipping to them, we need to make adjustments to keep their inventory levels healthy," Sammut said. "I think any dealer worth his weight in salt is going to appreciate the fact that they've got a partner that will actually keep an eye on some- thing as important as their inventory and try to prevent them from getting into any trouble." For Dave Ballast, sales manager with Midway RV Center in Dealers are upbeat on the RV maker's 2017 lineup even as the manufacturer announced it has trimmed its production output. By Travis O. Pryor PHOTOS COURTESY NEWMAR CORP. Newmar made some tweaks and changes to all 10 of its models, but 2017 marked a lifestyle change for the flagship top-end King Aire. The coach received new exterior graphics and a new interior design. Newmar Wows with New Models

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