ABM In Action

Premiere Issue: ABM In Action

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June 2016 P R E M I E R E I S S U E S E G M E N T A T I O N VERSIONONE APPLIES INSIGHTS INTO BEHAVIOR TO ENGAGE ACCOUNTS p18 Applying Science and Process for Successful ABM Deployment How CSC Transformed Its Marketing To Realize Revenue Opportunities From A Core Group Of Top Customers M E S S A G I N G HOW INSIGHTSQUARED TARGETS KEY AUDIENCES WITH UNIQUE CONTENT p22 A N A L Y S I S JEFF SANDS OF ITSMA DISCUSSES 3 APPROACHES TO ABM p26

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