Awards & Engraving

2016 Custom Gift Annual

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ON THE COVER: Thank you to Condé Systems for providing the cover art for the Custom Gift Annual. ©2016 National Business Media, Inc. All rights reserved. A&E (ISSN 1076-6480) is published monthly plus an extra issue in June and August by National Busi- ness Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and at additional mailing offices. USPS/ National Business Media Automatable Poly. POSTMASTER: Please send ad - dress changes to A&E, PO Box 461012, Escondido, CA 92046-1012. All items submitted to A&E and National Business Media, Inc. become the sole property of A&E and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Adver - tisers and/or their agencies, jointly and severally, assume all liabilities for print- ed advertisements in A&E. Opinions expressed in A&E may not necessarily reflect the opinion of the magazine, its management or its adver tiser s. Let - ters, photos and manuscripts welcome. Mid-June 2016 • Vol. 29, No. 5 Contents 2 a-e-mag.com • A&E MID-JUNE 2016 A&E Presents the Custom Gift Annual 6 Inscriptions A Personal Touch 8 How to Market and Sell Personalized Gifts Learn how to incorporate personalized gifts into your current business model. 14 Custom Gift Market Survey Use these survey results to build your custom gift business. 20 60 Holiday Gift Ideas Here are a few holiday gifts you can personalize for your customers. 32 Product Showcase: Custom Gift Equipment Without the right equipment, you won't be able to customize gifts for your customers. Scope out this product section for the latest in equipment. 36 Profiting from Smartphones Use dye-sublimation to turn the popularity of smartphones into profits. 42 Profits are in the Bag! Personalizing Bags with Heat- Applied Graphics Use this step-by-step outline to personalize tote bags. 48 Personalizing Jewelry: In-House or Contract? Matthew Olian of Grateful Glass offers a unique perspective on how to work with a business partner. 52 Product Showcase: Custom Gift Products Stock up with these items ideal for personalization of any kind. 56 Design A-Go-Go: Time-Saving Trick to Create Personalized Gifts Use this trick to save time when creating customized gifts. 60 If You Can't Beat 'Em, Join 'Em: Don't Be Scared of e-Commerce Learn how to embrace websites like Etsy to boost your personalization business. 63 Advertiser Index COMING IN THE JULY ISSUE... Product Focus: Made in the USA The Trophy Case: Military Products Feature Article: UV-LED Printing Technology SPECIAL DOUBLE ISSUE: Hot Graphics Report

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