TEN YEARS LATER
"We had a marketing director for a while. Her company went out to find the big fish rather than the small ones–not that there isn't room for those." During this campaign, the facility attracted attention from a number of companies that are family-focused and have market interests similar to those of TSE. The Rochester Nighthawks, a professional team in the National Lacrosse League, and the Doan Family of Dealerships, a local car dealership, sponsor the facility. Other core sponsors are Excellus Health Care and M&T Bank. Unity Health System, a local healthcare network, sponsors TSE and has facility naming rights.
STAYING BUSY YEAR-ROUND
The facility is huge. Inside are two boarded fields and one field without boards, a training area, a basketball court, a viewing area, a fitness center, a food court, meeting rooms and locker rooms. 14 fields outside allow TSE to stay busy year-round. "Along with daily rentals and games, we host six to
seven large tournament weekends in soccer and lacrosse during the outdoor season. Several of these tournaments feature more than 150 teams with over 5000 people on the grounds." Because of the size of the facility, tournaments can be run like festivals, with fireworks, catered dinners, and exciting activities.
"Special events have also been great for us," says Jamie. Over the years, TSE has hosted more and more special events.
"We host several company picnics with more than 500 people in attendance. We have also hosted a seated dinner for 200 people inside withcarnivaltype activities and sporting eventsoutside. Having indoor and outdoor areas is a great draw for us. Customers do not need to be concerned about inclement weather."
Special events are great exposure for the facility as they attract potential customers, and the business creates its own growth.
SUMMER2012
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