AND SOCIAL CLUBS
committee agrees: "Sport and Social Clubs have created a reputation over the years for activating very successful grass-roots marketing platforms for top brands on a local level. However, there have never been opportunities for brands on a national scale like there is now."
One way SSIA has activated that value has been by teaming up with Red Frog Events, organizers of the Great Urban Race, Warrior Dash and Firefly Music Festival.
In an article on Yahoo! Finance, Ashley Beirne of Red Frog Events said, "Trying to singlehandedly identify and market to hundreds of thousands of participants across numerous regions in the US can be difficult and time consuming. SSIA has given us a way to get information about our unique and popular events directly to our target market."
Latane Meade of the SSIA sponsorship SUMMER2012
The SSIA fulfills the need for an organization to bring sport and social clubs and other businesses together. Such businesses include indoor sports facilities.
A survey of the industry found that the top five most popular sports are flag football (60% of clubs), softball (60%), volleyball (43%), kickball (40%), soccer (26%) and dodgeball (14%). All of these sports can, of course, be played indoors.
Sport and social clubs need space, and most facilities have space available. SSIA can benefit facilities by connecting them with local clubs or clubs that are traveling to their area and need particular amenities.
"Our industry is organized," says Galen.
The SSIA allows facilities to contact sport and social clubs based on specific needs the facility can fill–-turf fields, volleyball courts, basketball courts, availability in the evenings, plenty of seating in the concession area, a bar.
In other words, sport and social clubs comprise an industry that needs indoor sports facilities and offers a potential new revenue source. Also, facilities have no need to question the integrity of certain clubs. "SSIA offers some transparency as to who they are, what they do, and how many participants they have on a yearly basis. We're putting a face and a name to our industry. We are now an industry just like facility operators are. The more we grow, the better off they are."
For more information on SSIA, please visit http://ssia.us/ or send an e-mail to info@ssia.us.
