Awards & Engraving

July '16

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22 a-e-mag.com • A&E JULY 2016 I t continues to be a widely dis- cussed topic, one that many go back and forth on. Whether it's the substrate itself, the manufacturing process, or the machine used to decorate an item, the made-in-the-USA conversation is one that is held in many households and in many industries. While manufacturing products over- seas has its advantages, there's no denying that there is a growing attraction to items made in the USA, and this is certainly true in the awards industry. Many end-users are marching to the tune of a stateside beat, searching for trophies, medals or plaques that are made in America, and regard- less of what's driving this push, awards retailers would be wise to take advantage of this trend. CHANGES ON THE HORIZON To really understand the growing demand for products made in the USA, one could argue that it starts at the manufacturing level. In previous years, many companies outsourced a lot of the manufacturing to other countries such as China. But recently, that trend has started to move in the other direction. "With rising inflation and labor costs, it has become less attractive to move (over- seas), and in fact, many companies are now coming back to the stability of the U.S.," Rich Zydonik, Rowmark, points out. Such is the case in the awards and engraving industry, though there are some indications that it's slower to take hold, according to the team at Zeit: "As it sits right now, more manufacturing is taking place overseas in the awards market." They are quick to point out that the worldwide business landscape is constantly shifting, however, and change has already dawned on the horizon. Elli Chemel, A.T. Designs, notes that By Cassie Green The All-American Type IMAGE COURTESY A.T. DESIGNS The made-in-America trend is starting to gain traction in the awards and engraving industry.

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