Awards & Engraving

July '16

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46 • A&E JULY 2016 Sales & Marketing By Eric Priceman THE WORLD MARKETPLACE OF TROPHIES & AWARDS Why are we looking at changing the culture? Believe it or not, like every other aspect of a business, it can become stale. This is not an indictment of you or your business. It simply affirms that like every other part of your business, your compa- ny's culture is not immune to a tweaking once in a while. We should never forget that a company is only as good as the cumulative efforts of its employees. If you make changes in every other aspect of your business to keep up with the times, why would the way your employees interact with each other and you be immune? In many cases, matters may be com- plicated by the fact that many of your employees have been with you for a while. This is good in that you have a great deal of experience backing you up, yet it can be difficult to get long-term employees to buy into a new vision that you have for the company going forward, as they may have become set in their ways. This is the paradox that you face. You have a mature group of employees that understands your business and does a good job, yet a bit of enthusiasm might lack, as they may feel too "settled" into their jobs. On the other hand, you are trying to inject a new mojo into the busi- ness. This is much easier to do with new employees, as they are still trying to make their mark and you can get them to buy-in easier, but how do you get the same buy-in from your existing employees? IT'S ALL ABOUT EXPECTATIONS, BUT THEY ARE A TWO-WAY STREET The first step toward changing a com- pany's culture is to make sure that all of your employees understand all of your expectations for them and for the busi- ness. These may have changed with the needs of the business and could be dif- ferent that what they were when your employees were hired. A stale environ- ment may be the result of these changes. On the other hand, you have no chance of impacting change unless I n previous articles, we have talked about the necessity to keep your lines fresh, showrooms clean and representative of what you want to sell, and touched on various ways to position your business for growth. Now it's time to review the culture of your business and decide if it needs a refresh as well. We will also look at the difficulty of changing that culture when your company has a number of long-time employees. Changing the Culture of Your Business

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