Awards & Engraving

July '16

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6 a-e-mag.com • A&E JULY 2016 W e all know the Star-Spangled Banner. Sing it with me: "Oh, say can you see, by the dawn's early light…" The popular song is our nation's anthem not because a well-known celebrity wrote it (Justin Bieber wouldn't arrive on the scene for quite some time) or because it has a pop beat similar to that of Lady Gaga's music, although the argument can be made that is does have a catchy tune. It's our anthem because it's patriotic and inspiring. Its message encourages Americans to revere and honor not only our flag, but also what our country stands for. While fighting for freedom, our flag and people stood strong through war and tough times. And if you truly take the time to examine the lyrics beyond just the iconic first verse, you may feel a sense of pride wash through you that's truly American made. Throughout the years, our nation has seen many changes and challenges. Whether it was the Roaring '20s, the Great Depression, the economic crash that happened around 2008, or the growth that seems to be occurring now, small businesses and corporations alike have seen many instances of "war and peace"— staying in business when times got tough as well as riding the wave of good times. This is apparent in the awards and engraving industry. There are most likely times when it feels like your business is being bombarded by order after order after order. You seem buried with no way out, but in a good way. Or there may be times when the coffers feel empty and the fight indeed seems perilous. It is during those tough times of war that it can be difficult to find your inspi- ration. The same old tune seems to have run its course; no longer does it inspire you. But I think it's during these times we must continue to whistle while we work. What do you proudly hail in the twilight hours? Is it the best prices on the block? Is it offering fast turnaround times? Or maybe it's the repeat customer that has come to you for the same order for years and years. It's important to find and hold onto your inspirational tune. Look back at what's gotten you through the tough times, those moments that felt like you were going to war when you started your day. It might not have been our country's national anthem, but surely there's something that inspired you to keep going. Was it your love for offering your customers the unique personal touch? Whatever has kept you going through these ups and downs, you can continue to count on your business experiencing change. Whatever your national anthem is, I encourage you to let that song inspire you in your day-to-day workings. "Oh say does that star-spangled banner yet wave – O'er the land of the free and the home of the brave?" Continue to let your banner wave and your business will surely continue to flourish. Until next time. WANT TO KNOW MORE? Visit our website at a-e-mag.com, where you can find tons of articles about the awards market plus all the latest news going on around the industry. And don't forget to check us out on Facebook, Twitter and LinkedIn. Have a topic you want to discuss? Give me a call at 720-566-7278 or email me at cgreen@nbm.com. Patriotic Tune Cassie Green EDITOR INSCRIPTIONS Volume 29, Number 6 PUBLISHER Dan Peckham — dpeckham@nbm.com EDITOR Cassandra Green — cgreen@nbm.com ADVERTISING ACCOUNT EXECUTIVES Anna Barba — abarba@nbm.com Shanna Rowley — srowley@nbm.com SALES SUPPORT Rebecca Corona — rcorona@nbm.com ART & ADVERTISING DESIGN ART DIRECTOR Kim M. Wright GRAPHIC DESIGNER Dayne Pillow MULTIMEDIA PRODUCER Andrew Bennett EDITORIAL CONTRIBUTING WRITERS Stephen Capper, Kevin Lumberg, TJ Kvilhaug, Richard Korbyl, Eric Priceman, Bill Leek DIGITAL CONTENT EDITOR Natalie Frels NATIONAL BUSINESS MEDIA, INC. PRESIDENT & CEO Robert H. Wieber Jr. VICE PRESIDENT/FINANCE Kori Gonzales, CPA VICE PRESIDENT/INTEGRATED MEDIA John Bennett VICE PRESIDENT/PUBLISHING AND MARKETS Dave Pomeroy VICE PRESIDENT/AUDIENCE Lori Farstad DIRECTOR OF IT Wolf Butler a-e-mag.com VICE PRESIDENT/EVENTS Sue Hueg CEM, CMP — susan@nbm.com EXECUTIVE TRADE SHOW SALES MANAGER Brandy Jamison-Neth — brandy@nbm.com EXHIBITOR SERVICES Jackie Horn — jhorn@nbm.com

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