Issue link: http://read.uberflip.com/i/69800
AUTO ART CONTEST SHOP VEHICLE PL AC E SHOP VEHICLE Jeni Crawford A&M Graphics Mesa, Ariz. For A&M Graphics, wrapping its own PT Cruiser seemed like a natural form of advertising, says Creative Director Jeni Crawford. Being in the sign and digital graphics industry, showing customers fi rsthand what A&M Graphics can do makes sense and proves just how impactful these wraps can be when they're seen on the road. "That's our industry, so the best form of advertising you can do for others is to show them you do it for yourself," Crawford says. "The best thing any shop can do is to utilize their own vehicle to advertise their company." To catch potential customers' attention, Crawford designed this wrap using several vibrant colors in the background with a white logo, which even turns heads at night. As the multiple background colors meld into the night's darkness, the white continues to stand out. "There are some vehicle wraps where you can't see images at night because the design is too dark, but this is designed so that you can see the logo day or night," Crawford says. This shop wrap, which was printed with a Roland 540XC onto 3M IJ180Cv3 fi lm, has been so successful for A&M Graphics that potential customers have even followed the car, hoping it would eventually return to the shop, Crawford says. When it hasn't, the customers have called to look into installing their own wraps. "Absolutely, it's helped us land more business," Crawford says. "We wouldn't have wrapped our vehicle if we didn't believe in our own advertising." Mid-J SIGN & DIGITAL GRAPHICS