Sign & Digital Graphics

2012 Buyers Guide

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ANSI—American National Standards Institute, a nonprofi t organization overseeing standards for products, processes, systems, and services in the U.S. Anti-Aliasing—In digital printing, the process of mixing various amounts of surrounding colors to pixels (or dots) forming lines or edges of colors. Helps eliminate the jagged look that sometimes occurs. Application Tape—See Transfer Tape. Aqueous Inks—Inks that use water as a carrier. Aqueous inks may contain dyes or pigments as colorants. Argon—An inert gas which, when mixed with mercury, is used in fl uorescent lamps and neon tubes. Architectural Gauge—Thicker (1/4") plastic engraving substrate designed mainly for sign making. Allows for deeper removal of material and appearance of greater depth. Architectural Sign—A sign type, often part of a system of signs, associated with the architecture of a building or building complex, giving information about specifi c locations within, wayfi nding and other features. Ascender—In typography, a given typeface, the portions of the lowercase b,d,f,h,k and l, that extend above the height of the lowercase x. Aspect Ratio—The height-to-width measurement of an image as displayed on a monitor and ultimately printed. Can sometimes be altered when using a software's import/export feature and transferring an image from one computer to another. Ratio can also change with pixel size, although most computers use a 1:1 aspect. ATM Toppers—Video screens built into automatic teller machines that run advertising and other information independent of the ATM. Attribute—A distinguishing characteristic. The characteristics of color are such attributes as hue, lightness and saturation. Authoring Station—A machine used for authoring and publishing the scripts that are sent to media players. Authoring System—Software for assembling multimedia applications. Authoring Tools—Authoring tools can refers to software that helps multimedia developers create products. These are different from programming languages in that they attempt to reduce the amount of programming expertise required in order to be productive. Awning—A shelter constructed of non-rigid materials on a supporting framework that projects from and is supported by the exterior wall of a building. An awning may or may not be illuminated and/or decorated with graphics to serve as a sign. Axis—The geometric guidelines used to place a coordinate that determines knife and/or tool paths for plotters and routers. Axis Swapping—The process where sign- production software temporarily transposes a plotter's X and Y axes. The function allows long, thin jobs along the X-axis to be cut across a vinyl sheet's width, saving material. Use INFO # 102 Mid-June 2012 65

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