Sign & Digital Graphics

2016 The Guide

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132 • Mid-July 2016 • S I G N & D I G I T A L G R A P H I C S Number of years you've been in the wrap busi- ness: "Icon Image Graphics launched nine years ago. We emerged with a focus on corporate fleet installation. Now, we have expanded our Custom depart- ment, which spans from luxury vehicles to the music, film, entertainment and advertising industries. Currently, we employ 17 full-time installers in our Los Angeles office." How did you get started, and what did you do before jumping into the wrap game? "I began as an account executive for the fleet-side of General Electric. Through this position, I was exposed to the wrap industry and immediately recognized the potential for growth—it's nine years later, and we are still growing." What is it that you love most about working in the wraps industry? "We offer an affordable medium that beatifies and transforms various indus- tries. We are no longer limited to cor- porate advertising. We revolutionize the visual aesthetic of storefronts, sporting events, award shows, commercials, videos, and major film and television projects." What is the most important tip you would give a co-worker to ensure a successful wrap? "Continue to learn and master new tech- niques. Invent new and better ways to evolve the process. Know your art." SUZANNE TUOR Icon Image Graphics

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