Sign & Digital Graphics

August '16

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Page 26 of 104

22 • August 2016 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE Foreman says he works primarily with other companies working at the whole- sale level, where sheer volume can help produce finished channel letter sets at a much more affordable price. "We sell our stuff to distributors at a certain price, and they have markups, but we have no control over that," he says. "Larger wholesalers who use our prod- ucts come to us and are able to arrange a special price when they buy stuff at a certain volume. That's why they can sell it for less than a smaller shop." A better solution for many sign profes- sionals might be to work with a regional wholesaler like Warren Sciortino, owner

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