Sign & Digital Graphics

August '16

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Page 59 of 104

S I G N & D I G I T A L G R A P H I C S • August 2016 • 53 include. It's helpful to simply brainstorm the information with the customer in list form before moving onto any rough sketching. We also keep a binder of common vehicle templates at the front counter. Once we've worked through the custom- er's information, we'll pull out a template for the vehicle and quickly sketch out a rough idea of what we're envisioning for placement and coverage. This helps get us on the right track from the beginning. Who The first item answers the "Who" the customer is, which is simply their com- pany name. For this we'll discuss if they already have a logo or if they will need us to create a logo for them. If the customer already has a logo then we take a look at their existing business cards or other marketing materials to get an idea of the shape, fonts and colors we're working with. We also discuss with them the format they have the artwork available in and if it will be sufficient for placement on the side of a vehicle. Logo Design If the customer is using a logo that isn't very clean or easy to read, we make suggestions at this point on how to make it look more professional and eye catch- ing. This can be a touchy subject with many customers because they've often designed it themselves or had a family member design it. One approach is to explain to the cus- tomer that while their current logo may work for them on print media (where their customer has plenty of time to view it up close), it won't work as well on a moving vehicle. From there we'll discuss how an easy-to-read font with good color contrast will maximize the impressions The Windmill Cleaning wrap uses a full color image and clearly gives the "what" information. they get—which is the whole point to wrapping their vehicle in the first place. Whether we're improving upon an existing logo or creating an all new one we review the pricing for a logo design separate from the wrap design pricing itself. The labor involved in designing a logo for the customer is billed as separate item from the amount of time and effort that will go into designing the overall wrap. Start with the logo and then move onto the wrap.

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