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2 • August 2016 • S I G N & D I G I T A L G R A P H I C S ©2016 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly plus an extra issue in July by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. Contents AUGUST 2016 – VOLUME 30, NO. 12 PRINTING AND FINISHING Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 Entry-Level Fabric Printers Getting your start in textiles By Andy Stonehouse 38 ink Ink Hybrid UV-aqueous inkjet technology By Ray Work, Ph.D. 42 e Digital Eye Video editing in Photoshop By Stephen Romaniello 46 Building Impressions The world of soft signage By Scott Franko WRAPS Covering the tools and techniques for creating, installing and selling vinyl wraps. 52 Let's Talk Shop Wrap design strategies By Charity Jackson 57 Wraps Projects What's being done in the field Columns 6 e Long View Our great wraps community By Ken Mergentime 8 In the Trenches So long, better half By Rick Williams ELECTRIC SIGNAGE Covering advances in illuminated signage, including electronic displays, message centers, channel letters and more. 18 Wholesale Channel Leers Determining if the deal is for you By Andy Stonehouse 24 Non-Traditional LED Applications Flexible modules enable flexible installations By Erich Bockley RUNNING THE BUSINESS Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 30 Make it Your Business Color's impact in marketing By Vince DiCecco DIGITAL GRAPHICSL Page 52 DIGITAL GRAPHICSL Page 24