Sign & Digital Graphics

August '16

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56 • August 2016 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS If a customer wants to include these extras in their design then we try to add them toward the rear of the vehicle or down low on the sides. We also will get creative with the colors, creating a little less contrast, so the extra information is noticed second to the primary informa- tion. Photos I've noticed a bit of a debate among wrap designers over the use of photos. Some designers say that photos should absolutely not be included, while other designers should use plenty of photos in their designs. Eliminating photos and keeping a clean look is definitely an effective approach when paired with good design and color use. The logo itself, when designed well, may be the only needed image on the vehicle. Personally I like both approaches. I do like the look of a wrap without images. It often has an old-school all- vector look that can be very effective. I like the inclusion of photos as well if they're added to the design in a way that complements the rest of the vehicle wrap design. If you plan to add photos to your design here are a few tips in mind: • One large image is usually more effective than multiple smaller images. • Choose an image that clearly rep- resents what it is the customer is selling or providing as a service. • Make sure the artwork is high qual- ity and not pixelated; direct the customer to a quality stock photo provider such as istockphoto or Shutterstock to help them choose an image if they don't have one available. • If it's a landscape photo that will be used primarily as a background image, then be sure to use creative graphics or shapes to finish off the image so it doesn't appear as just a big rectangle in the back- ground. SDG On this wrap we included large photos that reinforce what the company does without taking away from its other information. This wrap is another good example of brand reinforcement. On all of their wraps we use the same sign image and a tractor photo, along with the company logo and colors. Large bold graphics clearly show the "who" on this van wrap. The inclusion of a photo on this wrap was used to reinforce the emotions of the brand the customer is creating. The thick stripe finishes the edge of the photo while the overlapping logo ties it all together. Let's Talk Shop C O N T I N U E D

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