Printwear

July '12

For the Business of Apparel Decorating

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| | | | Common Threads In Celebration of Independence Emily Kay Thompson emily@nbm.com QUICK LESSONS FROM THIS ISSUE: * * * * * Pinterest has grown into the new number three social site on the web in terms of total visitors, creeping past Linke- dIn. (PAGE 34) Different ink bases can be mixed together to create a vast array of effects. For example, a suede base will add softness to the surface of another base, while clear will create a glossier look—it all de- pends on the mix. (PAGE 54) When referring to thread weight, the greater the num- ber, the lighter the thread. (PAGE 64) When creating designs for heat applied media, use a font that will weed well—i.e. those that are at least four points. (PAGE 68) Larger machines offer not only the ability to fulfill large-quantity orders, but also increase productivity of smaller runs, especially prints on dark garments that can re- quire flash and cool stations. (PAGE 76) 8 | PRINTWEAR JULY 2012 H appy birthday, America. No matter where you may find yourself on the scale of patriotism, I believe this month's recognition of our nation's independence holds some symbolism and meaning for all, especially in such an entrepreneurial industry as is ours. Creative types, small business owners, indepen- dent contractors, big businesses that serve other com- panies with creative and promotional services—the common thread between all of us is that we operate on a lot of independence. Many of the business owners with whom I've come into contact have stories of breaking away from a pre- vious career, declaring their own independence from corporations, bosses and taking on the responsibility that comes from autonomy. Those responsibilities can be burdensome and heavy, but they typically prove their weight. This face of the entrepreneur is that of the revolutionary spirit—representing commerce, in- dividuality, sovereignty and freedom. It's not just the business owners, either. Those on staff of small shops and massive plants with corporate and retail contracts alike also serve as a parallel to what Independence Day represents. With no disrespect in- tended, as the scale is heavily slanted toward those that wrote and signed the Declaration of Independence and who fought to defend its contents, but I believe there is a kindred notion in what we do as an industry and what the founders of the revolution intended as a prod- uct of it. The industry, the manufacture and self-sustaining creativity our trade embodies is a basic but true repre- sentation of our liberties. We can and should be proud of our contributions to that notion. And should take at least July 4 to enjoy all we've achieved… with respect to and celebration of all those who have made and con- tinue to make it possible. See you next month in Long Beach. 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 PRINTWEARMAG.COM Publisher DAVE POMEROY dave@nbm.com Editor In Chief EMILY KAY THOMPSON emily@nbm.com Staff Writer CARLY HOLLMAN-LONG chollman@nbm.com Art Director ERIK WOGEN ewogen@nbm.com Graphic Designers IVETH CASTILLO icastillo@nbm.com LARRY PURVIS lpurvis@nbm.com Associate Publisher CHRISTINA MONTGOMERY christina@nbm.com Advertising Account Representative STACY BERGER sberger@nbm.com Advertising Production Coordinator SANDY MAES smaes@nbm.com Marketplace Advertising Account Executive DIANE GILBERT dgilbert@nbm.com Custom Marketing Specialist — Supplier Spotlights & Reprints MATT WIEBER mwieber@nbm.com Director of Event Management SUE HUEG, CEM, CMP susan@nbm.com Director of Event Sales LAURIE THIEL laurie@nbm.com Exhibitor Services NICHOLE DOOLAN ndoolan@nbm.com Show Account Manager KATIE STOCKER kstocker@nbm.com Education Manager LINDA EDDLEMAN leddleman@nbm.com NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Director of IT WOLF BUTLER Manager of Accounting & Finance KORI GONZALES, CPA Director of eMedia JOHN BENNETT Director of Media Productions JOHN BENNETT Audience Development Manager LORI FARSTAD Marketing Manager KATIE ORRELL recycle this magazine Please

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