Printwear

July '12

For the Business of Apparel Decorating

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| | | | The Digital Workstation When to go Wide Graphic sizes for sublimation things going, especially for sublimation. A few years ago all the rave was about over- size garments. Now the demand is for over-size graphics. The nice thing about this trend is that larger graphics don't typi- cally cost a lot more to produce, but do command a higher retail price point be- cause they are a hot property that drives up the amount people are willing to pay. So, how to cash in? For sure, larger graphics will require larger equipment (printer and heat press) to deliv- W e've all heard the saying that big- ger is better. In terms of T-shirt decoration, it's one of the hottest BY JIMMY LAMB Beginner l Intermediate n Award-winning author and international speaker, Jimmy Lamb has more than 20 years of apparel decoration business experience and extensive knowledge in many facets of com- mercial embroidery and digital decorating including business startup, operations, techniques, marketing, sales, mobile, digitizing and management. He is also the author of The Embroidery Business Survival Guide and speaks at industry events and tradeshows. Lamb is currently the Manager of Communications for Sawgrass Technologies where he has been instrumental in developing its educational seminars and webinars. Reach him at jlamb@sawgrassink.com. See Jimmy Lamb in- person at The NBM Show in 2012, where he'll pres- ent the following class. (Visit www. thenbmshow.com for details and to register.) PAIN-FREE SUBLIMATION STARTUP Thursday, 12 – 2 p.m. August 16; Long Beach, Calif. September 20; Philadelphia Graphics that cover most of a garment's surface and popular wrap-around place- ments that continue around the sides of the garment, are best created with a printer that can print at least 13" X 19" transfers. (Images courtesy Vapor Apparel) 88 | PRINTWEAR JULY 2012

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