July '12

For the Business of Apparel Decorating

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Page 123 of 128

Aside from the cost of the garment, there is no greater expense than time. If we in- clude the shirt, the only significant costs, in order of typical priority, are the garment, time and ink cost. Nothing else matters. There are five variables that affect the ink cost: cost per gallon, wet film thickness (as defined by the mesh), square footage of the image, volume delivered by the blades, and whether or not the ink is printed on a gar- ment (a lot of ink) or on a flashed under base (less ink). Again, the primary components of cost are the ink and the time to put the ink on the shirt. Factor in the cost of pre-press (files, photos, films and screens), but not the screen frame or the blade(s). The most expensive frames and blades in the indus- try cost less than the tolerance used in cost estimation; there is no need to include them. When selecting core components, re- member these basics: • The mesh determines the wet-film- thickness of the image but it filters with the volume of ink delivered. • The stencil regulates the edge definition of all images and limits the ink volume of the finer elements. • The fill and print blades must deliver the appropriate volume of ink to suit the garment and the mesh within the limits of the stencil. • And the critical costs are ink and time only. Failure to adhere to this prescription is likely to lead to excessive time-to-color and excessive stoppage—remember these two are the subtle obstacles to the success of any SFX job. SEALED WITH A K.I.S.S. Keep it simple and small is the best policy when we are starting to experiment with SFX. Next, consider the motive: Is there capacity in open press time and dollars available to launch a legitimate R&D project? Does the technical skill set exist/can we muster it quickly? Is it economical to get the word of prod- uct differentiation out to a sufficient num- ber of existing and potential customers? Once there is a prototype, can the effect YES! Send me product information from the following categories: Enter advertiser INFO #s here: n Apparel n Digital Direct-to-Substrate n Embroidery n Headwear n Heat Transfer n Non-wearables n Promotional Products n Screen Printing n Services n Supplies 1. _____________ 2. _____________ 3. _____________ 4._____________ 5. _____________ 6. _____________ 7. _____________ 8. ____________ 9. _____________ 10. ____________ 11._____________ 12. ____________ 13. ____________ 14. ___________ 15. ___________ 16. ___________ 17. ____________ 18. ____________ 19. ____________ 20. ___________ 21. ____________ 22. ___________ 23. ___________ 24. ___________ be manufactured predictably and consis- tently? If we have passed all of these obstacles, this last is most important: will we price it for a win-win not just to get the order? Whether male or female, a testosterone spill on the flash unit can ruin everything. It's important to be realistic. If we don't feel capable at this time, consider utilizing the number of experts in this arena as an out- source option until you are comfortable you can take the work in-house. pw GET INFO from the suppliers you're reading about in Printwear Magazine. GET INFO to make connections and grow your business. It's free and easy to request valuable supplier information customized for YOUR business. Select from the categories listed, or for supplier specific info, enter the INFO# from their ad or editorial in the spaces provided. Then FAX this form to 1-800-775-0424 or MAIL it to GET INFO, PO Box 1416, Broomfield, CO 80038. FOR FASTER SERVICE, PLEASE USE THE ONLINE FORM AT: NAME COMPANY MAILING ADDRESS STATE PHONE E-MAIL* ZIP CITY COUNTRY FAX* * By providing my email address and/or fax number, I authorize you to send information about NBM publications, events, industry related products and services. 2012 JULY PRINTWEAR | 109 continued from page 63 SFX PRINTS

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