July '12

For the Business of Apparel Decorating

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OPTIMIZE In order to be found on Pinterest, keep in mind that staying keyword-friendly is the best practice. A board with the title "Stuff I Like" will get very little notice from golfers as opposed to "Great Golf Stuff for Golfers." Add a few keywords to each item pinned as well, and remember to add a call to action (when applicable) with a direct link to your website when pinning products and services. To include pricing, simply type the $ sign in the description, and Pinterest will automatically highlight your pin with an eye-catching price tag. HASHTAGS Pinterest understands hashtags just like Twitter does, and if users' pins are being shared through the Twittersphere, it's a good idea to try them. Use categories or keywords as hashtags, or even joke around with them to add some humor and intrigue to pins. #goodthinking THE "PIN IT" BUTTON Just like the obligatory Facebook "Share" and "Like" buttons and Twitter links, the "Pin It" option has earned its place next to those encouraging actions on your website. You can grab the code at GOOD PINMANSHIP The online bulletin board phenomenon shows no sign of slowing, so sharpen your mar- keting strategies and remember that good Pinmanship and Pinteresting content along with your products and services can and will generate more leads, traffic and sales! T-shirt profit per month* Do the Math $5,250 lease price per month** $178 Making profit on custom short run apparel is all about versatility and ease of use. And that's where the VersaStudio BN-20 stands out, delivering vibrant printing, contour cutting and metallic or white ink for everything from apparel to labels and decals. All from your desktop. VERSASTUDIO™ BN-20 20" Printer/Cutter pw Watch a video of the BN-20 for apparel at Use INFO # 188 * based on printing 30 shirts in 1 hour per workday **OAC based on 60 month lease 2012 JULY PRINTWEAR | 35

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