July '12

For the Business of Apparel Decorating

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Page 48 of 128

Beyond Basic BY CAR LY HOL LMAN-LONG G one are the days of the standard T, where op- tions were white, black, blue or red in a boxy, unisex style. Today's T-shirts, even in basic styles, are complex, made of various cuts, color combina- tions, performance features and design details. Further diversi- fying the market are specialty Ts which have been chemically altered, expertly blended and carefully dyed, adding flair to the wholesale market. With all of the variety available, it's hard for those selling the modern T to know where to start. As such, Printwear spoke to the experts to get the lowdown on a few of the special categories trending right now. 42 | PRINTWEAR JULY 2012 Mix up your offer- ings with specialty shirt styles

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