July '12

For the Business of Apparel Decorating

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| July 2012 Contents Inside | Volume 25 | Number 11 Features 42 BEYOND the BASICS Gone are the days of the standard, basic T. Today's options include specialty styles which have been chemically altered, expertly blended and carefully dyed. This feature takes an in-depth look at what unique T-shirt varieties are trending right now. 46 STYLE SHOWCASE: SPECIALTY T-SHIRTS When looking for that extra special something, look no further than this month's fashion-forward style showcase. SFX STRATEGIES 54 CREATE AN SFX LAB In five steps, Ray Smith shows readers how to setup in-house R&D to more effectively and ef- ficiently print special effect inks. 58 SFX FOR PROFIT Keeping it simple and small is the best policy when experimenting with SFX printing. Joe Clarke evaluates the cost versus the value of adding special effects. 64 BE BOLD; GO GOLD Metallic embroidery offers something special and sets those that use it apart from the com- petition. Bonnie Neilson and Pat Williams write on how to best work with the fashion- able fiber. 68 GLITTER, SPARKLE AND FASHION The next generation of decorated-apparel buy- ers demand designs with interest. Francesco Viola looks at heat-applied films and the variety of customers they can attract. PRINTWEAR PASSWORD THIS ISSUE'S INDUSTRY TERM IS: BURNOUT 42 54 58 64 © 2012 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in March by National Business Media, Inc., PO Box 1416, Broomfield, CO 80038-1416; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, $39; Two years, $68; Three years, $90. Canada: One year, $70; Two years, $130; Three years, $183 (U.S. funds). Mexico/International: One year, $92; Two years, $174; Three years, $249 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. A trend that's been on the T scene for a few seasons now is burnout. Hot at retail, the fabric is created by applying an acid on a blended shirt made up of plant and manmade fibers, most typically, cotton and polyester. The acid eats away at the plant- based fibers, leaving only the polyester exposed. This results in a sheer appear- ance in the area(s) where the acid was applied. This can create thin or thick camo- like patterns if done at random, or specific repeating patterns like peace signs, smiley faces or, more promotionally, logos. 4 | PRINTWEAR JULY 2012 Our thanks to New Buffalo Shirt Factory for the use of their image— and plant—for this month's cover. The shot embodies this issue's theme of high production-oriented technologies, coverage of which begins on page 76. On Our Cover |

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