Printwear

July '12

For the Business of Apparel Decorating

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A patented Poly-Cotton blend that utilizes the best features of synthetic and natural fibers to create a fabric that is wicking, fast drying and environmentally friendly. Performance designed to last through 30 washings. a future design. By carefully documenting the parameters, the sample department will know the steps needed to print it in production. Once the lab is in place, the sample team can go for an effect with the bases that they feel will do the job. If it takes three attempts to create that effect, the printer should have one successful recipe and two new looks that can be taken back to the creative department's SFX refer- ence book. Creating a library of effects that has proven success and written instructions is a major advantage when dealing with pricing and production. The salesman will know the parameters, allowing for more accurate pricing and, once the art depart- ment and the production department are on the same page, the result is a final product that is unique and achievable. The library with instructions ensures that any given special effect doesn't leave produc- tion scratching their heads. It's advisable to use the same pigment for all the special effects. Doing so gives customers a comparable view from which to com- pare the textures and techniques, rather than focus- ing on the color. DR401 Unisex drirelease® XS / S / M / L / XL / XXL 85% Polyester | 15% Combed Cotton Fabric Weight: 4.8 oz/ yd² = 163 g/m² Black – Neutral Black U White – 7541 U You Can Order Mill Direct! T Call customer service to open an account today at: Tel. +1 (213) 488-0226, Option 2 Fax. +1 (213) 488-0334 csr@americanapparel.net Made in the USA Sweatshop Free americanapparel.net/wholesale pw 2012 JULY PRINTWEAR | 57 Use INFO # 152

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