July '12

For the Business of Apparel Decorating

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Page 68 of 128

Tradeshophoria-Green is the psycho-chromatic disorder known to describe our sense of envy when we see a "one-of-a-kind" miracle-print at the regional show and know we could've done it if we had the time, the customers and if… but this is not our preferred shade. There are two inescapable facts at trade shows: for every piece of equipment that sells, 17 sales reps take credit for the sale and not all those grandiose garments can be run in production predictably, consistently and for a prof- it. Envy is an understandable emotion but let's not allow it to dictate our business strategy. (Image at right courtesy Ryonet; all others courtesy Lon Winters, This Inc.) 60 | PRINTWEAR JULY 2012 SFX PRINTS

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