July '12

For the Business of Apparel Decorating

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SFX PRINTS If we're relatively new to SFX, we may want to jump in the shallow end first and try something that will allow predictability and consistency out of the gate. Then we must be sure to differentiate the product to our customer and, finally, that we define a price point which gives us a win-win both for printer and customer. (Images courtesy Lon Winters, This Inc.) 62 | PRINTWEAR JULY 2012

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