July '12

For the Business of Apparel Decorating

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Page 80 of 128

Tiger Fashion Film: It's important to understand the merits of specialty film in order to sell that value add to customers. For one, heat-ap- plied film will, in many cases, last the lifetime of the garment with some lasting 20 to 30 washes. This typical design (below) was brought to life with specialty materials. Camo Fashion Film: The great thing about using SFX heat applied material to cus- tom cut designs is that it allows users to make money, regard- less if the order is for one piece or a thousand. 70 | PRINTWEAR JULY 2012 SFX MEDIA

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