July '12

For the Business of Apparel Decorating

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Page 87 of 128

"Fighting the market isn't very wise, you're going to lose. What we have to do is see what the market wants, figure out a way to do it, keep competitive and hopefully figure out a way to do it better," says John Horne. (Image courtesy Stitch Designers) 2012 JULY PRINTWEAR | 77

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