July '12

For the Business of Apparel Decorating

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website with almost 4,000 art files and sublimation product templates available to you for free. TSN members can down- load formatted graphics—from sports awards to holiday designs—ready to become part of your next sublimation project. Get set, profit Whether a screen printer, embroiderer, retailer, engraver, trophy shop or custom gift store at your core, The Sublimation Network is the gateway to boosting sales with existing customers. TSN increasingly finds small retail doing just that, finding it's easier to expand product bases than to get new customers for the central busi- ness competencies, one of the key corner- stone strategies of sublimation. The Sublimation Network also notes ex- pansion potential in another aspect of the technology: large-format printing. With larger paneled product, along with printers and presses to accommodate, this is one of sublimation's hottest prod- uct categories right now. Once a shop is ready to go bigger and transition into large format territory, they'll find that the cost of ink is less, the production opportunities are greater and the only thing necessary is the volume to sup- port it. Luckily, TSN is all about helping entrepreneurs jumpstart their sublima- tion business and grow their volume so that they can begin to look at produc- tion efficiencies and realize cost reduc- tions. Desktop and beyond, this support network comprised of the compa- nies listed here are in your corner to grow color capabilities, extend prod- uct offerings, bolster business and expand profits with one technology, molding a savvy sublimation profes- sional out of anyone looking to make more money. The Sublimation Network resources Unisub Geo Knight Sawgrass Technologies Condé Systems Johnson Plastics Coast Graphics Supply Imprints Wholesale ACP Technologies Liberty Photo Printwear magazine A&E magazine Use INFO #214

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