22 / SEPTEMBER.OCTOBER.2016 RINKMAGAZINE.COM
F
rom the small-scale Mom-
and-Pop shops, to the large-
sized multi-national corpora-
tions, how the customer base
views a business and how they actually
talk about it can be two entirely separate
results. Getting that non-biased opinion
and acting correctly with that knowledge
is what can take your business to the next
level.
Trying to get a customer, new or old,
to step out and speak their mind can be a
daunting task. However, there are a few
different ways to go about collecting that
targeted information.
HOW TO ASK
PAPER , One of the oldest methods
of getting customer feedback is the use
of a paper survey. Typing up a few review
questions in a word document allows for
simplicity, and you can print as many cop-
ies as you want at any time.
The best time to utilize a paper survey
is directly following a session of skating
classes or lessons. When a skater is given
their evaluation form, a survey can be
attached with questions that are focused
on the class, coaches and facility. You can
also have surveys available at the ticket
Customer feedback
is something that
no business should
take
for granted
// by CASEY MURDOUGH, CIRM