Adrenalin Fall 2016

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7 F A L L 2 0 1 6 | A D R E N A L I N A D R E N A L I N M A G . C A KICKOFF V I RTU A L M E E T-A N D-G R E E T Among the dozens of activations showcased during Tennis Canada's Rogers Cup, held in Toronto this past summer, was the Meet a Player section of Rogers' Connected Zone. Visitors were able to interact with holographic-like representations of Milos Raonic and Eugenie Bouchard, with the lifelike projections answering questions about such topics as their childhood idols. Watch the video. SOCIAL UPDATE Snapchat is expected to nearly triple its worldwide ad revenues over the coming year to an estimated US$935.46 million in 2017, according to an eMarketer report. While Snapchat offers video ads, sponsored geofilters and sponsored lenses, next year, the app's Stories feature is expected to become its dominant ad revenue source. Facebook video ads are more likely to be viewed right to the end if they run longer than 30 seconds, according to a recent study. Kinetic Social reports that 44 per cent of video ads running 30 -to 60-seconds on Facebook were viewed to completion compared to only 26 per cent of ads running 30 seconds or less. Twitter is relaxing its 140-character limit so that it no longer includes such things as @names in replies or media attachments (jpegs, GIFs, videos and polls). That means Twitter users can now devote all 140 characters to discussion and creative messaging. TEAM CANADA'S SOCIAL SUCCESS Photo top: Jason Ransom/Canadian Olympic Committee The Canadian Olympic Committee is calling the Rio 2016 Games a watershed moment for the organization's myriad social and digital channels. Canadians enthusiastically engaged with Team Canada, setting new benchmarks for brand awareness, media value and social impressions. Team Canada's Facebook Live Studio at Canada Olympic House had more than 8.5 million views in the first 10 days of the Games, and Team Canada-related hashtag impressions were projected to top 1.8 billion for the Games. TE R RY F O X: R U N N I N G TO TH E H E A RT O F C A N A D A Canada's Sports Hall of Fame in Calgary is hosting an exhibition celebrating Terry Fox and his Marathon of Hope. The exhibition—which debuted at the Canadian Museum of History in Ottawa last year—tells Fox's story from before the Marathon of Hope, his life on the road, and the impact he and his foundation have made over the years. Fox was posthumously inducted into Canada's Sports Hall of Fame in 1981. The exhibition runs until December 31, 2016. Canadian athletes celebrating at the Rio 2016 Games

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