GO Indoor

Fall 2016

USIndoor's Official Magazine is a quarterly publication, dedicated to owners, managers, program administrators and other professionals, startups and providers involved with indoor recreational sports facilities.

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FALL2016 9 planning For Expansion Rather than overbuild at the start, it may be worth leaving room for expansion when finances and the business plan can support it. While it may be easy to design a building with a wall that can easily be removed for an addition, operators should be sure to understand the additional needs for parking, restrooms, and water retention, etc. "Infrastructure-wise, you can plan for the bigger one and phase into it, but you don't want to come back after you've already put in your X-Y-Z size retention pond and have to double that," Gill advises. Still, stocking away some assets up front may seem too tempting to avoid. Under these circumstances Gill still says owners must be wary. "We've seen a lot of facilitates never get to expand, because in their hopes of wanting to do that, they have bought more land, they have paid for infrastructure, they have accumulated all theseadditional costs on day one; and because they have all those costs on day one, they never get to the point of expansion because they can't afford it. It's a dual-edged sword." iT's "Your" markET Most importantly, it's vital to remember there is no single formula that fits all or most facilities. Every town and every project is different, and what works in one location may not work a short distance away. Gill has seen this play out with many of his projects in the northeastern U.S. "I can go 100 miles in any given direction, and find two similar communities from a statistical standpoint. And in one community they're paying $1000 to sign a team up for a league, and 100 miles away they're paying $3000. And both of them think that's perfectly normal." Even if the startup costs in the two towns were identical, other characteristics in the towns can make them vastly different. A feasibility study from one of USIndoor's consultants can pinpoint those differences and make a significant difference in your plans. "Seek those who know how to look at your community the right way," says Gill. It needs to be convenient and easy to describe but it does not have to be on prominent property, because you probably can't afford that property.

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