October '16

For the Business of Apparel Decorating

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2 0 1 6 O C T O B E R P R I N T W E A R || 29 a sole proprietor, consider reaching out to organizations such as SCORE for assistance. Many times, the simple act of discussing a situation will help stimulate enhancements. 9. Reach out to a similar business in a different region. People like to discuss their business. They like to share what works and what doesn't work. They also like to hear from other business owners in a similar field of business to learn what works and doesn't work for them. Issues arise when two businesses are in the same region and viewed as competition. Naturally, you don't want to share your business ideas or concerns with a competitor, and many people within the same region are viewed as competi- tion of one another. Reach out to your machine distributor and ask for a few customer names who are not in your region and who would not be viewed as a competi- tor. Ask for names of customers who would be most receptive to engaging in a discussion. 10. Attend a trade show. A trade show is a great place to search for information. Larger, regional shows typically have educational classes, as well as a large number of vendors who are exhibiting a variety of different equipment. Write down five objectives that you would like to achieve while attending the trade show. Make an effort to complete all the objectives on the list before roaming the show. It is very easy to get distracted at a show and end up running out of time without completing all objectives. Creating a list and then tackling the list first thing will help accomplish the objectives. Personal tune-ups are a great way to keep your mind and your business sharp. Make it a goal to accomplish at least three to five of these tasks in the next year to assure that your business is running at its optimal potential. PERSONALIZE CAPS & PROFIT MORE Hotronix ® Auto Open Cap Press • Under-the-center pressure adjustment • Cap hold-down device • Digital time, temperature, and pressure display • Twin Timers ™ • Quick Change lower platen Capture a part of the baseball cap market by visiting STAHLS.COM | 800.4.STAHLS PW1016

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