Printwear

October '16

For the Business of Apparel Decorating

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Josh Ellsworth is an industry expert on apparel customization and General Manag- er of Stahls' CAD-CUT Direct. His portfolio includes a YouTube site (youtube.com/ joshellsworth) with more than 50 educa - tional videos, a blog (joshellsworth.com) that is updated regularly and consulting visits that have been made to some of the largest apparel-customization businesses in the U.S. You can reach Josh by email at josh@cadcutdirect.com and you can find him here, on the hot spot, talking about customization beyond the basics in every issue. Tune in for marketing strategies and sales tips in the heat-applied graphics discipline. Zach Ellsworth is a lead educator at StahlsTV.com and manages equipment sales for STAHLS'. He has helped thousands of business owners successfully start and grow their decorating business. You can reach Ellsworth at zach.ellsworth@stahls.com. 34 || P R I N T W E A R O C T O B E R 2 0 1 6 S creen printing is far and large the most popular technique for decorating apparel. Ink on fabric is the choice printing technique across thousands of T-shirts at retail and whole- sale. Due to its popularity and cost-effectiveness at high runs, countless entrepreneurs look to screen printing to start their ap- parel business. And while many businesses think that screen print- ing is a one-option proposition involving squeegees, ink, screens, and screen-printing equipment, many have found the secret to screen printing is using transfers. Screen-printed transfers have been around for many years, but new decorators are often amazed at their first experience with trans- fers. Few understand the value they have, even for screen printers, so let's take a look at the various benefits of screen-printed transfers and how they may be a perfect fit for your apparel-printing business or clothing brand. PRACTICAL APPLICATIONS Screen-printed transfers are ink on paper; it's pretty simple when you boil it down to the basics. The screen-printing presses that typi- cally apply ink directly to a garment prints the ink in a mirror image onto a release paper without fully curing it. The heat press operator receives the print, places it on a garment, heat presses it at a recom- Screening Methods The effective use of screen-printed transfers PRESSING MATTERS B Y J O S H A N D Z A C H E L L S W O R T H O C T O B E R 2 0 1 6 O C T O B E R 2 0 1 6 Screen-printed transfers work great on tri- blends. Source a transfer that applies at 300 degrees F or less for best success.

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