October '16

For the Business of Apparel Decorating

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2 0 1 6 O C T O B E R P R I N T W E A R || 35 mended time, temperature, and pressure to cure the print directly to the shirt, and boom! The shirt is done with what seems like heat press magic. Why take the extra step and not just screen print it to the shirt in the first place? The customer who comes back for one more shirt. While this is a universally relatable advantage of printing a few extra transfer sheets while the screen is on-press or ordering a few extra sheets from your screen-printed transfer supplier, it's cer- tainly not the only advantage. For the business of performance wear and heat-sensitive fabrics, screen-printed transfers solve a big issue: scorching. The ability to print multiple colors and only cure on the garment once with a heat press helps to alleviate risk in the process. Low-temperature adhesives also allow the transfer to bond to the garment fibers with minimal heat, time, and pressure. While low-temperature screen-printed transfers work well on 100 percent poly performance wear, other heat-sensitive, lightweight garments such as tri-blends, burnouts, and slub cotton are driving demand. For the beginner, it just seems simpler. No special mixing of inks, cata- lysts, figuring out tension, or mesh count; instead, you simply place and press. Another opportunity with screen-printed transfers includes the ability to gang sheet designs. Ganging refers to grouping mul- tiple designs in the same colors across a transfer sheet. When the screen-printed transfer is printed, the screen is burned with multiple images. Once the ink is printed and semi-cured onto paper, the designs can be trimmed apart and used across multiple garments or multiple placements on one garment without having to rotate and re- register a screen. This advantage can present This hoodie with Panther Pride was created with five unique print areas using just a single screen- printed transfer. Each placement was applied in as little as 4 seconds each, making this full look take less than 30 seconds under the heat press from start to finish. Utilizing each area of person- alization creates a garment that can sell for increased profit. Refilling Made Easy 1.800.538.5069 Our innovative packaging makes refilling a snap. Franmar's products are THE Safe, Effective, & Low Odor Cleaning Solutions for All Your Screen Printing Needs

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