Printwear

October '16

For the Business of Apparel Decorating

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© 2016 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in October by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. CONTENTS 2 || P R I N T W E A R O C T O B E R 2 0 1 6 V O L U M E 3 0 | | O C T O B E R 2 0 1 6 | | N U M B E R 1 F eatures 40 A HEAD ABOVE THE REST A few considerations for decorating headwear. 44 STYLE SHOWCASE: HEADWEAR Everything from classic styles to the latest trends can be found in this headwear showcase. 48 BEYOND BASICS Kristine Shreve uncovers unique promotional products along with the best places to market these goods. 50 BRAND YOUR NAME Alice Wolf and Olivia Dean explain how to brand promotional apparel with confidence. On Our Cover This month's cover image showcases the topics in this issue, illustrating just a few of the promotional goods that will help set you up for the changing seasons. Coverage of head- wear starts on page 40, followed by articles on promotional wearables. O N L I N E THIS MONTH'S WEB EXCLUSIVES: >> Learn how to navigate embroi- dery on shirt pockets. >> Get expert advice on using heat transfers with highly dyed or sublimated fabric. >> Find out about a 50-mile charity bike ride SanMar em- ployees took to benefit cancer research. >> Read about shops coping and helping each other out after heavy flooding in Louisiana. FOR THESE STORIES AND MORE, VISIT PRINTWEARMAG.COM 56 Q&A TROUBLESHOOTING GUIDE A comprehensive guide for any questions you might have about your business, from apparel to equipment and beyond.

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