October '16

For the Business of Apparel Decorating

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38 || P R I N T W E A R O C T O B E R 2 0 1 6 Kelly "Rags" Ragland is the owner and operator of Rags to Stitches Productions, a holistic advertising specialty company that provides a range of services, from Web design and development to customized ap- parel. Read his blog at T his year is constantly revealing more about the deep reach of the online world, and leading the charge is the importance of security and the unfortunate fact that there are people online with bad intentions who must be diligently avoided. Some reach out to unsuspecting web users with financial scams, while others infiltrate trusted websites to push spam-riddled products through a channel that appears legitimate. And while not new, email hacking has evolved into a cultivated art form. It can all sound very technical and intimidating to the internet layman, but simple security within a website and solid password us- age can aid in protecting those of us who simply want to promote products and services online. The consequences of being hacked can range from an annoying inconvenience to utter catastrophe for both you and your potential customers—a relationship that's established, maintained, and sustained through absolute trustworthiness. PASSWORD PROTECTION When it comes to passwords, many people prefer simplicity for the sake of convenience. Making passwords too predictable can also render your online properties vulnerable to those willing to do a little research to enter a private system. It goes without saying that a password including publicly available personal information is a poor decision. Many people like using the name of a pet, a relative's How to Pass(word) an Online Security Test INTERNET STRATEGIES B Y K E L LY " R A G S " R A G L A N D

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