Printwear

October '16

For the Business of Apparel Decorating

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2 0 1 6 O C T O B E R P R I N T W E A R || 49 process and the finished product, without giving away all the secrets of the work. Don't neglect local media, either. Local reporters are always looking for experts, and fashion trends are topics that never go out of style. Local television morning shows are very fertile ground for these types of stories. Approach your local station and let them know you'd love to do a segment on fash- ionable footwear or sassy scarves, making sure that you have a well-thought-out plan for how the segment would go. Local media is an often forgotten source of publicity, and it can be a great way to get video showcasing your work. Finally, the church bazaar or the Christ- mas craft show in the high school gym might not seem like the place to make a million dollars, and it probably isn't, but it is a good place to showcase your work. The cost to participate in these types of shows is usually minimal, and the publicity can be beneficial. Art shows, which are generally a larger and more expensive version of craft fairs, can also be useful venues for showing off what you can do. One thing to consider when doing a craft fair or art show, how- ever, is what the theme of the event is and whether or not that theme fits with what you have to display. You should also make sure that the price range of the items to be sold fits in with the price range of the show. People coming to an art show may have very different budgets and pricing expecta- tions than those coming to a craft fair in the school gym. Remember, when working with accesso- ries to narrow in on a particular type of item and explore the market for that good thor- oughly. If you sell locally, the climate or sea- son may dictate what accessories you carry and when. If you sell online, your inventory may be selected based on the audience you want to appeal to and what appeals to the audience you've selected. Accessories can be a great profit center and one that may have less competition than T-shirts or corporate wear. Opposite: As the weather turns cooler, scarves and gloves are obvious fits for promotional accessories. Above: Art fairs, local bazaars and Christmas craft shows are all great places to market your customizable accessories. (Images courtesy stock.adobe.com)

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