October '16

For the Business of Apparel Decorating

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Page 54 of 102

Brand Name Bringing Branding Trends to Your Embroidery Shop B Y A L I C E W O L F , W I T H O L I V I A D E A N 50 || P R I N T W E A R O C T O B E R 2 0 1 6 Alice Wolf is the marketing communi- cations manager for Madeira USA. Her marketing expertise developed through accomplishments in publishing, public relations and sales within the fields of art, home decor, film and television production. Email her at awolf@madei- shire. With a degree in Communication, she brings strong marketing skills and knowledge of social media to her po- sition. Participating in research and training, she is shortening the learning curve, rapidly learning the embroidery industry which she helps to support. The newest member of Madeira USA's marketing team, Olivia Dean is a recent graduate of the University of New Hamp- Branding is much more than just slapping a logo on a piece of apparel or ac- cessory. (All images cour- tesy

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