October '16

For the Business of Apparel Decorating

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Page 6 of 102

CONTENTS 4 || P R I N T W E A R O C T O B E R 2 0 1 6 V O L U M E 3 0 | | O C T O B E R 2 0 1 6 | | N U M B E R 1 18 82 Columns 6 COMMON THREADS Ask and receive 12 SELLING SMART Here's a proposition… focus on the sale! 14 BUSINESS TRAINER Do you trust me? 18 SOFTWARE TO SUBSTRATE A tug on the heart strings 22 STITCH SOLUTIONS A fourth-quarter survival plan 26 THREAD...ACCORDING TO ED Tune-up time 30 ERICH'S EMBELLISHMENTS Dad style 34 PRESSING MATTERS Screening methods 38 INTERNET STRATEGIES How to pass(word) an online security test 96 LAST LAUGH Vacation takes a break Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH What's on the web 53 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 75 IN PRINT Industry lit 82 THE LATEST Product reviews 89 DATEBOOK Mark your calendar 92 THE MARKETPLACE Classified ads 94 GET INFO SYSTEM Advertiser index Quote // Unquote " If your current thinking on branding is slapping the logo on the left chest of a sweatshirt and sending your customer off to the company picnic, you might not be as current in your thinking as you should be. " ALICE WOLF and OLIVIA DEAN from Brand Name page 50 56

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